The outcome is a coherent and cohesive brand with tons of personality. The brand guidelines successfully distil Solvi, their values and how they want to be represented, pulling together illustration, iconography, colour boards, tone of voice, brand activation, pattern work, image treatment and logo use; this provides not only a master guide for the team itself, but for partners and other stakeholders both now and in the future. The result is an increase in confidence internally, and a credible and professional brand identity externally.

The team at Solvi also commended the ease of use, variety and flexibility of the assets we provided, which they can use in a number of ways for marketing purposes. Each asset is on brand but also individual, and has fed into an impactful identity that is aligned with who Solvi is as a business. The brand has just launched and the future for Solvi looks bright.