WECIL brand guideline mockup


Creative strategy, brand development, website design, illustration, digital and print marketing for one of the country’s largest Centres for Independent Living.

A huge part of our community, the West of England Centre for Inclusive Living, or WECIL for short, is an award winning, user led organisation dedicated to supporting independent living to create a more inclusive society.

They work with anyone who identifies as being a disabled person, is user led and have have supported independent living since 1995.

An illustration of three adults sitting, one of them is pointing at WECIL logo
WECIL's old homepage

Scroll above to view previous WECIL website

The Challenge

Evolving from a volunteering project through our Design for Good initiative, our work with WECIL had two clear objectives at the outset.

Firstly, to modernise and elevate their branding and website, while ensuring accessibility and their users were central to the work and our creative decisions. In addition, our second objective was to work closely with the senior leadership team to smooth the transition of their departing Marketing and Communications Manager Lara, and to make the organisation more self-sufficient through knowledge sharing and a template driven approach to basic marketing material.

WECIL illustrations in a digital storyboard mockup

Our Approach

The project work began with a through briefing and consultation process, both with the current Marketing and Comms Manager Lara, the charities CEO Dominic Ellison, and a focus group which included members of staff and service users.

Through researching accessibility and learning about the difficulties that individuals with visual impairments face, our strategy focused on creating a bold and minimal aesthetic, that uses illustration to represent their community and iconography to create easy to use sign posting and navigation throughout the website.

We also invited the senior management team to a ‘creative away day’ at the Future Leap to explore their wider challenges and see what could be done to support them across our full range of design and marketing services.

A sketch of a Disabled person in a chair
Group photo of the WECIL team and Garrett Creative team having a meeting
Group photo of the WECIL team and Garrett Creative team having a meeting
An illustration of a Disabled person in a chair
An illustration of four adults and a child
WECIL's website desktop mockup
WECIL brand guideline mockup

The Outcome

The initial brand development work and website rebuild was a resounding success. The feedback from the entire staff team and their community was incredible, one of the leadership team even said, ‘that we finally have a brand that matches the quality of the work we deliver’.

The relationship has evolved to the point where we now act as a satellite creative department within the organisation, working closely with the entire senior leadership and their departments. Highlights include supporting the Business Services team with social media campaigns and animated explainer videos, rebranding Out & About which sits within youth services, and working closely with the CEO on creative strategy and the visual identity of their individual service units.

We’ve also incorporated a DIY design platform and an extensive range of marketing templates which has allowed their teams to produce basic marketing materials in-house.

WECIL logo
WECIL's facebook ad mockup


“We wanted to redesign our brand and our website, it had become outdated. One of the most important things for us was to create a user-friendly and accessible website so we worked with Garrett Creative to rebrand, update and give everything a more modern feel. We now have a much more user friendly site, it’s been really good for our community. The illustration combined with the icons allows people to navigate the site much easier. Working with Garrett Creative was a really collaborative process, a great experience overall.”

Lara Thomas-Nel - Marketing and Comms Manager @ WECIL

Like what you see?

Check out some other case studies for charities and non-profits below…

Design for Good – Brand design incl. sub-brands and guidelines for an ambitious community project in Bristol.

Design for Good – Fundraising material and image treatment for Frank Water’s 2021 Big Give campaign

Ready to get started?

All design journeys begin with a dream – Call us now on 0117 330 5297, email us, or fill in your details below.

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