Our relationship with MusicSpace came about through our volunteering partnership with the UWE in Bristol. Their fundraising material and branding were in urgent need of modernisation. The challenge with this project was to create a brand identity which was relevant to their organisation, without using any references to musical instruments, as it would naturally confuse their offering with a tuition service.
In light of this, we went through an in-depth consultation process with stakeholders to gather consensus around how their organisation should be represented visually. Through mood boarding and concept development we arrived at a shape driven brand-mark which would substitute the letter M. This was combined this with a geometric sans-serif typeface to create their word-mark and supporting tag line, a circular lock-up was also created for use on their social media profiles.