The Bunch approached us in Autumn 2019 to help support their brand development and print marketing material. To this point they had struggled to find a design team that was able to effectively communicate their service offering visually, whilst still appealing to their majority student customer base. Our music industry background and experience of designing marketing material for their target demographic was the perfect fit.
The process began by referencing leading lifestyle and technology brands, this research was used to develop a loud visual identity system and humorous tone of voice within their existing brand guidelines. Once established we created a number of B2C and B2B marketing documents, this led to us creating a style guide for their new website and more recently, the animated explainer video that can be seen below.